Reading List

Seminar 1: Welcome to Twitterville

Stokes, Rob. 2009. “Chapter 8: Social Media” (pp. 124-148) in eMarketing: The essential guide to online marketing (2nd edition) Quirk eMarketing (Pty) Ltd.

du Toit, Masha; Malczyk, Anna and van Belle, Jean-Paul. 2011. “Chapter 9: Social Networking” (pp. 263-307) in Internet Super-user Textbook. GetSmarter Publishing

Jones, Bradley L. 2008. “Biz Stone: Twitter” in Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers. Indianapolis: Wiley.

Note: The two textbook chapters listed here provide grounding for the seminar and you are likely to refer back to them throughout the semester. They provide a great overview and glossary.

Seminar 2: Enter the blogosphere

Nardi, Bonnie, A. & Schiano, Diane J. et. al. 2004. “Why we blog” in Communications of the ACM, 47(12): 41-46.

Barlow, Aaron. 2007.“Chapter 13: 9/11 and the rise of the blogosphere” in The rise of the blogosphere. Westport: Praeger. [pp.153-163]

Tremayne, Mark. 2007. “Introduction: Examining the blog-media relationship” in Blogging, citizenship, and the future of media. ed. Mark Tremayne. London, New York: Routledge. [pp. ix-xix]

(Short articles from Nieman Reports 2003)

Blood, Rebecca. 2003. “Weblogs and Journalism: Do they connect?” in Nieman Reports, pp. 61-63.

Lasica, J.D. 2003. “Blogs and Journalism need each other” in Nieman Reports, pp. 70-74.

Seminar 3: Crowdsourcing

Howe, Jeff. (2006). “The rise of crowdsourcing” in Wired magazine Issue 14.06

Whitla, Paul. 2009. “Crowdsourcing and its application in marketing activities” in Contemporary Management Research, 5(1): 15-28.

Note: Presenters in this week can also talk about ‘smart mobs’ and the role that social media plays in facilitating awareness and participation.

Seminar 4: Citizen journalism online

Dugmore, Harry. (2009). “A new(s) connection” in The Media (November issue) [article on cellphones and citizen journalism]

Bentley, Clyde et. al. (2007). Citizen journalism: A case study AND Harnessing the active audience: Synthesizing blog research and lessons for the future of media in “Blogging, citizenship, and the future of Media” ed. Mark Tremayne London, New York: Routledge.

Seminar 5: Digital storytelling

Burgess, Jean. 2006. “Hearing ordinary voices: cultural studies, vernacular creativity and digital storytelling”. Continuum: Journal of Media & Culture Studies, 20(2):201-214.

See seminar blog for additional resources

Seminar 6: Social networking and online communities

boyd, danah. 2006. “Friends, Friendsters, and MySpace Top 8: Writing Community Into Being on Social Network Sites.” First Monday 11:12, December.

Odom, William; Zimmerman, John & Forlizzi, Jodi. 2010. “Virtual Possessions” unpublished conference paper: DIS 2010, August 16-20, 2010, Aarhus Denmark.

Livingstone, Sonia. 2008. “Taking risky opportunities in youthful content creation: teenagers’ use of social networking sites for intimacy, privacy and self-expression” in New media & society, 10 (3). pp. 393-411

Additional Reading:

boyd, danah. (2010). “Friendship” in Hanging out, messing around and geeking out: Living and learning with new media eds. Mizuko Ito et. al. (p. 79 – 114)  Cambridge: MIT Press.

Seminar 7: Living in a digital culture: South African digital culture(s)

Van Dijk, Jan. (2006). Chapter 8: Culture in “The Network Society: Social aspects of new media”, 2nd edition. London: Sage.

3 short chapters from:

Mdlongwa, Francis. 2009. “Doing digital media in Africa: Prospects, promises and problems”. Johannesburg: Konrad-Adenauer-Stiftung.

Chapter 1 – The changing media ecosystem: What African media leaders need to know (Guy Berger)

Chapter 2 – Mobile Media for Africa (Churchill Otieno)

Chapter 3 – How African Traditional Media can tap into new social media and blogs (Dave Duarté)

Seminar 8 = Digital Story help session

Seminar 9 – New Mobile Genres and SA Youth: Mobisoaps and m-novels

HDI Youth Marketeers. 2010. Generation Next 2010: Media and Technology (annual national study commissioned by the Sunday times on young people’s technology and media consumption)

See seminar blog for links online.

Seminar 10: Yebo Goggo! Mobile-mediated publics in SA

Walton, Marion & Donner, Jonathan. 2009. “Read-write-erase: Mobile-mediated publics in South Africa’s 2009 elections” Prepublication draft of a paper presented at  the International Conference on Mobile Communication and Social Policy, Center for Mobile Communication Studies, Rutgers University, New Brunswick, NJ, USA October 9-11, 2009.

Seminar 11: Tying up loose ends: No reading:) 


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